At this point the cinedramatic snythpop duo of Promenade Cinema seem unstoppable! Their debut album – Living Ghosts – was fantastic, putting them on the map, and since then they’ve gone from strength to strength. They’ve made waves with their live performances, have been picked to play the legendary Resistanz Festival in Sheffield this April and dropped a stunning new track last Halloween, “The Arch House”, off their upcoming second record Exit Guides. Now they’re back with another new song from the soon to be released album, “Cold Fashion”. Having heard this track debuted live at Beat:Cancer Festival 2.0 in London last year, I had a vague idea of what to expect. Yet I still wasn’t ready for this!
From the get-go it captures a very familiar essence, that being their core sound, which is already incredibly identifiable. There’s a dark, ominous tone to it, yet it’s beautiful, and hauntingly so. However, the amount of development cannot be overstated, as there’s a clear maturity compared to their first record, the level of finesse on display is undeniable. The pace throughout the track has a nice, constant flow to it, giving off a sense of urgency, but without becoming too overpowering. It only ups these elements when required, enhancing the dramatic feel, and making for some big moments. Whilst it’s incredibly consistent in terms of style when compared to “The Arch House”, the tempo is much more nimble, infusing the track with a sprinkle of flamboyance. The synths are layered in intricate ways, that create a lavish atmosphere, one that is enough
Even from the very first listen, listeners will be able to tell how delicately this track has been put together. It’s bursting with detail, which keeps it feeling fresh
to give the listener chills. There are points where the tone reaches ethereal levels, sounding out of this world, with an ambience that is breathtaking. Promenade Cinema have consistently utilised influences from retro music, mostly being more subtle with the style. However, they showcase this aspect much more prominently here and at times it sounds like this track came straight out of the 80s. This is not at all a bad thing, as it helps give the song a strong sense of character, without losing the ideals of what makes their music so memorable. Even from the very first listen, listeners will be able to tell how delicately this track has been put together. It’s bursting with detail, which keeps it feeling fresh, making experiencing it all the more gripping.
After “The Arch House”, as well as their amazing live performance, I was already satisfied, and confident that Promenade Cinema would deliver a brilliant new album. Yet they’ve managed to surprise me even more, and now I have the feeling that Exit Guides is going to be something very special indeed. Needless to say, I really cannot wait to see what March brings (seriously, what is it with all the artists releasing albums in March), but for now check out the single for yourself, as well as the music video, below!